KOREASCHOLAR

AD SKIP BUTTON AND AD EXPOSURE DURATION: THE MODERATING ROLE OF MOTIVES IN PRE-ROLL ADS.

Yongwoog Andy Jeon, Yuhosua Ryoo, Kacy Kim, Sukki Yoon, Sukki Yoon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401933
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1498-1502
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Pre-roll adAd-skip buttonthe motivepurchase intentioninteractive advertisingconsumer psychology
Table Content
ABSTRACT
    Introduction
    Methods
    Results
    Discussions
REFERENCE
Author
  • Yongwoog Andy Jeon(Northern Illinois University)
  • Yuhosua Ryoo(School of Journalism, Southern Illinois University at Carbondale)
  • Kacy Kim(College of Business, Bryant University)
  • Sukki Yoon(College of Business, Bryant University)
  • Sukki Yoon(College of Business, Bryant University)