KOREASCHOLAR

VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS

Marco Schwenke, Kevin Saadawy
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401934
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1503
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
video game advertisingtrailerinformation overloademotional value
Author
  • Marco Schwenke(EBZ Business School – University of Applied Sciences)
  • Kevin Saadawy(University of Applied Sciences Europe)