Consumer characteristics of Body Mass Index groups, and the effect of body satisfaction and self-esteem on the involvement in dieting among females aged 25-49 years 25-49세 여성의 Body Mass Index 수준에 따른 소비자 특성과 신체만족도 및 자아존중감이 다이어트 관여도에 미치는 영향

Su-mok Jeong, Eunah Yoh

언어KOR
URLhttp://db.koreascholar.com/Article/Detail/402122

복식문화연구 (服飾文化硏究)

28권 5호 (2020.10)
pp.591-606

복식문화학회 (The Costume Culture Association)

초록

The aim of this study is to explore diverse characteristics of females aged 25 to 49 years grouped according to Body Mass Index(BMI), and to investigate the effect of body satisfaction and self-esteem on involvement in dieting within each BMI group. In total, 549 females who participated in an online survey were divided into groups based on BMI(underweight, normal, and overweight). Results demonstrated three key factors, as follows. First, differences were identified among BMI groups according to demographic characteristics(age, household income, and marital status), although no difference according to education level was found. Second, differences according to BMI groups were found in body satisfaction and involvement in dieting, whereas were not found in self-esteem. Third, model testing for each BMI group showed, a positive correlation between body satisfaction and self-esteem in all three groups. However, there was a difference in causal relationships among variable across BMI groups. Body satisfaction negatively affected and self-esteem positively affected involvement in dieting for the underweight and normal groups, whereas there was no causal relationship between variables in the overweight group. Based on these results, basic information of groups segmented by the level of BMI was obtained, which could be used for both academic and practical implications.

키워드

BMI body mass index female 여성 body satisfaction 신체만족도 selfesteem 자아존중감 involvement on diet 다이어트 관여도

Abstract
I. Introduction
Ⅱ. Literature Review
    1. Demographic characteristics of Body Mass Index(BMI) groups
    2. Body satisfaction, self-esteem, and involvementin dieting
    3. Causal relationships among body satisfaction,self-esteem, and involvement in dieting
Ⅲ. Methods
    1. Data collection
    2. Characteristics of respondents
Ⅳ. Results and Discussion
    1. Exploratory factor analysis of variables
    2. BMI group difference in demographic characteristics
    3. BMI group difference in body satisfaction,self-esteem, and involvement in dieting
    4. BMI group difference in causal relations amongbody satisfaction, self-esteem, and involvement indieting
Ⅴ. Conclusion
References

저자

Su-mok Jeong(계명대학교 일반대학원 패션비즈니스학과) | 정수목
Eunah Yoh(계명대학교 패션마케팅학과) | 여은아 Corresponding author

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