KOREASCHOLAR

INNOVATION AND EXPORT PROPENSITY: A CONFIGURATION APPROACH

Carmen Lopez, Mohamed Yacine Haddoud, Dulekha Kasturiratne
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/403084
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1506
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
innovationexport propensityinternationalizationconfiguration approachFSQCA
Author
  • Carmen Lopez(University of Southampton, United Kingdom)
  • Mohamed Yacine Haddoud(University of Plymouth, United Kingdom)
  • Dulekha Kasturiratne(University of Plymouth, United Kingdom)