KOREASCHOLAR

PRIVATE OR PROVIDED? CONSUMER ACCEPTANCE OF DIFFERENT TYPES OF IN-STORE MOBILE SELF-SCANNING TECHNOLOGY

Stefanie Sohn, Barbara Seegebarth
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/403085
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1507-1521
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
mobile self-scanningself-service technologyacceptancemulti-group analysis
Table Content
ABSTRACT
EMPIRICAL STUDY
CONCLUSION
REFERENCES
Author
  • Stefanie Sohn(Technische Universität Braunschweig, Germany)
  • Barbara Seegebarth(Technische Universität Braunschweig, Germany)