KOREASCHOLAR

LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS

Ting-Hsiang Tseng, Matthew Tingchi Liu, Ziying Mo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/403086
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1522
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury brandlimited editionemotional consumptioncognitive consumptionproduct visibility
Author
  • Ting-Hsiang Tseng(Feng Chia University, Taiwan)
  • Matthew Tingchi Liu(University of Macau, Macao)
  • Ziying Mo(Sun Yat-Sen University, China)