KOREASCHOLAR

HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

Kaoru Kurisu, Tomoko Kawakami
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/403089
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1538-1539
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury brandpop-up storeimgae gapcustomer engagementtext mining
Author
  • Kaoru Kurisu(Waseda University, Japan)
  • Tomoko Kawakami(Waseda University, Japan)