KOREASCHOLAR

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Honghong Zhang

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/403090

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1562

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

social influence opinion leadership susceptibility gender new product adoption

Author

Honghong Zhang(Jiangnan University, China)