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INSTAGRAM AS AGENT OF CHANGE: WHEN SOCIAL MEDIA MAKES US GRATEFUL AND MORE ALTRUISTIC

Monica Mendini, Paula C. Peter, Salvatore Maione
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/403096
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1543
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
social media engagementgratitudealtruismwell-beingtransformative consumer research
Table Content
ABSTRACT
Author
  • Monica Mendini(University of Applied Sciences and Arts of Southern Switzerland, Manno, Switzerland)
  • Paula C. Peter(San Diego State University, San Diego, United States)
  • Salvatore Maione(Università della Svizzera italiana, Lugano, Switzerland)