KOREASCHOLAR

AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS

Hyun Sang An, C. Anthony Di Benedetto, Donald A. Hantula, Wooyang Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/403114
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1581-1582
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
foreign contemporary musicstimulus-organism-response theoryonline music streaming servicewillingness of consumption
Table Content
ABSTRACT
Author
  • Hyun Sang An(Minnesota State University – Moorhead, USA)
  • C. Anthony Di Benedetto(Temple University, USA)
  • Donald A. Hantula(Temple University, USA)
  • Wooyang Kim(Minnesota State University – Moorhead, USA)