KOREASCHOLAR

DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/403115
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1583-1586
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
price unfairness perceptionconsumer brand identificationbrand trustmediation
Table Content
ABSTRACT
INTRODUCTION
THEORETICAL BACKGROUND
METHODOLOGY
RESULTS
DISCUSSIONS
References
Author
  • Mahesh Gadekar(International School of Business & Media, India)
  • Amélia Brandão(University of Porto, Portugal)