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A CASE STUDY IN THE EARLY DEVELOPMENT OF INTERNATIONAL TRADEMARK PROTECTION
Steven Kopp
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/403116
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1577-1580
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
trademark
intellectual property
branding strategy
Apple
Table Content
EXTENDED ABSTRACT
INTRODUCTION
THIRTY YEARS OF COURT CASES
DENOUEMENT
DISCUSSION AND CONCLUSIONS
REFERENCES
Author
Steven Kopp(University of Arkansas, United States)