KOREASCHOLAR

A MODEL OF CONSUMER SATISFACTION FOR EXTREME CONSUMERS

Francesco Raggiotto, Andrea Moretti
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/403117
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1592-1598
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
risk-seekingsatisfactionpersonalityflowextreme sports
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ABSTRACT
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Author
  • Francesco Raggiotto(University of Udine, Italy)
  • Andrea Moretti(University of Udine, Italy)