KOREASCHOLAR

The object of this study is to analyse the intention to use mobile payment in transportation system through four dimensions which is cashless Characteristics, Individual Differences, Adoption Readiness and Perceived Credibility Risk. 1080 respondent data gathered by the survey method and analysed by SEM-PLS. The study shows that the main reason for the society to use mobile payment in transportation systems are the facilitating conditions and perceived usefulness. While the perceived usefulness is significantly affected by the compatibility and convenience. It brings a big impact toward the increasing use of mobile payment if the company focused on that variables for markets their products. Furthermore, the facilitating conditions can be increased by adding more infrastructure and more effective, integrated, and efficient system to also increase the convenience and compatibility of using the mobile payment. Perceived Usefulness also can be increased by adding more promotion, discount, and partnering merchants that can be used through mobile payment. This study can assist the business owner what to focus their business model to efficiently exert appropriate investment and effort in the transportation system.

• Fitri Aprilianty(School of Business and Management - Bandung Institute of Technology, Indonesia)
• Irfan Rais(School of Business and Management - Bandung Institute of Technology, Indonesia)