KOREASCHOLAR

EXPLORING CULTURAL MARKET EQUITY IN ONLINE WEB SERIES INDUSTRY

Huanzhang Wang, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/403995
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1625
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
SVODsubscribersubscription continuancecustomer equityculture industry
Author
  • Huanzhang Wang(Business School of Jiangnan University, China)
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)