KOREASCHOLAR

THE EFFECT OF DIGITAL SERVITIZATION EXPERIENCE ON VALUE-IN-USE IN VIDEO CONFERENC PROGRAM

Jin Soo Kim, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/403996
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1626
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
servitization experiencezoomvalue-in-use
Author
  • Jin Soo Kim(Changwon National University, Republic of Korea)
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)