The characteristics of democratization of fashion and fashionocracy in the global fashion industry 글로벌 패션산업에 나타난 패션 민주화의 특성과 패션 민주주의
pp.488-504
This article examined the historical evolution of changes in the democratization of fashion, identified its characteristics, and defined ‘fashionocracy - fashion democracy’- by analyzing various phenomena in the global fashion industry. This research will expand the field of fashion research and spark academic debates about fashion democracy. The democratization of fashion can be summarized in five periods; birth, introduction, early growth, growth, and maturity. The characteristics of the democratization of fashion include individual autonomy, accessibility that many people can access and enjoy, and diversity. According to the principles of democracy- “of the people, for the people, by the people” - which are based on freedom and equality, we have achieved fashion of the people and for the people so far. Furthermore, social media has shifted the balance of power to influencers and bloggers; as such, the masses who have consumed and enjoyed fashion democratization are becoming producers and promoters by actively participating in the process of making fashion, creating a new era of fashion democracy (fashionocracy): - by the people. Ultimately, fashionocracy consists of the ‘6P’s’ ; people (active and productive consumers), planet (society and environmental sustainability), products (genderless, ageless, inclusive), price (reasonable), place (multi-channel distribution, virtual spaces), and promotion (horizontal).
I. Introduction
II. Background
1. Design democracy and cultural democracy
2. Discourse on democratization of fashion
III. Discussion
1. Characteristics of democratization of fashion and discussion on fashionocracy
2.The phenomena of fashionocracy in the global fashion industry
IV. Conclusion
References