KOREASCHOLAR

CONSUMERS’ PERCEPTIONS OF UPCYCLED LUXURY FASHION: COMPARISON TO GENERIC LUXURY FASHION

Byunghyun Hwang, Sean Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410186
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.23-26
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Research aim of this study was to understand consumers’ perceptions of upcycled luxury fashion using previous collections and remnant materials through a comparison with consumers’ perceptions of generic luxury fashion. Rarity would be a keyword for upcycled luxury fashion using previous collections. Besides, environmental consciousness is relatively less significant for upcycled luxury fashion.

Keyword
upcycled luxury fashionperceived luxuryperceived rarity
Table Content
ABSTRACT
INTRODUCTION
METHODOLOGY
RESULTS
IMPLICATIONS
REFERENCES
Author
  • Byunghyun Hwang(Curtin University)
  • Sean Lee(Curtin University)