KOREASCHOLAR

ATTRIBUTES OF DIGITAL FASHION SHOW AND LUXURY BRAND EQUITY AND PURCHASE INTENTION

Hyesu Yun, Sang Jin Kim, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410187
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.27
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
digital fashion showbrand attitudepurchase intentionfashion industryluxury fashion brand
Author
  • Hyesu Yun(Yonsei University)
  • Sang Jin Kim(Yonsei University)
  • Eunju Ko(Yonsei University)