KOREASCHOLAR

FASHION BRAND COLLABORATION STRATEGY AND AVATAR IMAGE TYPE IN METAVERSE

Yeonseo Park, Eunju Ko, Sangjin Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410188
Download
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.28
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
metaverseavatar fashionbrand collaborationavatar imagemarketing communication
Author
  • Sangjin Kim(Yonsei University)
  • Eunju Ko(Yonsei University)
  • Yeonseo Park(Yonsei University)