KOREASCHOLAR

EFFECTS OF PERSONA SELF-CONGRUENCE ON LUXURY BRAND ATTACHMENT IN THE METAVERSE

Juran Kim, Seungmook Kang, Joonheui Bae
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410189
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.29
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury brand attachmentluxury brand attitudeself-congruenceMetaverse
Author
  • Juran Kim(Jeonju University)
  • Seungmook Kang(Jeonju University)
  • Joonheui Bae(Kyungpook National University)