KOREASCHOLAR

WOMEN EMPOWERMENT ADVERTISING OF LUXURY BRANDS: MESSAGE CONCRETENESS, AUTHENTICITY, AND INVOLVEMENT

Minjung Park, Jayoung Koo, Do Yuon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410190
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.30-34
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Table Content
ABSTRACT
INTRODUCTION
LITERATURE REVIEW AND HYPOTHESES DEVELOPMENT
    Message Concreteness
    Authenticity and CSR
    Women Empowerment
METHOD
RESULTS
DISCUSSION AND IMPLICATIONS
REFERENCES
Author
  • Minjung Park(Metropolitan State University)
  • Jayoung Koo(Augsburg University)
  • Do Yuon Kim(Auburn University)