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THE IMPACT OF MORTALITY SALIENCE ON CONSUMERS’ RESPONSES TO LUXURY BRAND ADVERTISING EMBEDDED IN A CRISIS-INDUCING SOCIAL MEDIA CONTEXT

Shu-Chuan Chu, Tao Deng

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/410191

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.35

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Shu-Chuan Chu(DePaul University)
Tao Deng(DePaul University)