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CREATING CO-CONSUMING EXPERIENCES IN A BORDERLESS, DIGITAL, AND CIRCULAR WORDL: A FRAMEWORK FOR GEN Z AND LUXURY FASHION BRANDS

Christine Ye, Yuna Kim, Yoon-Na Cho

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/410192

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.36

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Christine Ye(University of Hartford)
Yuna Kim(California State University)
Yoon-Na Cho(Hongik University)