INFLUENCER ADVERTISING ON SOCIAL MEDIA: IMPACT ON PURCHASE DECISIONS OF LUXURY FASHION BRANDS
Aniruddha Pangarkar, Shelly Rathee
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/410193
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul
(2021.11)
pp.37-41
pp.37-41
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Table Content
ABSTRACT
INTRODUCTION
THEORETICAL FRAMEWORK
METHODS
CONCLUSION
REFERENCES
INTRODUCTION
THEORETICAL FRAMEWORK
METHODS
CONCLUSION
REFERENCES
Author