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THE EFFECT OF SELF-RELATED EXPERIENCE TO ATTENUATE MISBEHAVIOR ON INTENTION TO REUSE THE PLATFORM OF ACCESS-BASED CONSUMPTION
Joonheui Bae, Dong Mo Koo
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/410195
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.47
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
access-based consumption
psychological ownership
self-related experience
responsibility
bad behavior
Author
Joonheui Bae(Kyungpook National University)
Dong Mo Koo(Kyungpook National University)