KOREASCHOLAR

WHERE DID THIS PURCHASE COME FROM? PURCHASE TYPE AND COUNTRY OF ORIGIN LABEL EFFECTS IN FASHION PRODUCTS.

Julia Di Natale, Ganga Urumutta Hewage, Kacy Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410197
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.49
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
country of originexperiential purchasesmaterial purchases
Author
  • Julia Di Natale(Bryant University)
  • Ganga Urumutta Hewage(Bryant University)
  • Kacy Kim(Bryant University)