KOREASCHOLAR

FACTORS AFFECTING CONSUMER’S ATTITUDE TOWARD ALTERNATIVE MEAT PRODUCTS: THE ROLE OF MESSAGE FRAMING, NEGATIVE EMOTIONS AND COPING STRATEGY

Jihee Hwang, Kacy Kim, Jaeseok Jeong, Junghoon Moon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410198
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.50-54
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
alternative meatmessage framingnegative feelingcoping strategyadvertising appeal
Table Content
ABSTRACT
INTRODUCTION
THEORETICAL DEVELOPMENT
RESEARCH DESIGN
RESULT AND CONCLUSION
REFERENCE
Author
  • Jihee Hwang(Seoul National University)
  • Kacy Kim(Bryant University)
  • Jaeseok Jeong(Kyung Hee University)
  • Junghoon Moon(Seoul National University)