KOREASCHOLAR

WILL FASHIONISTAS PURCHASE ETHICAL FASHION? INVESTIGATING HOW THEY FORM ATTITUDES AND PURCHASE INTENTIONS TOWARDS ETHICAL FASHION

Su Yun Bae, Ruoh-Nan Yan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410199
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.55-56
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ethical fashionfashion involvementconsumer attitudeethical consumptionmoderated mediationlatent structural equation modeling
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ABSTRACT
Author
  • Su Yun Bae(Bowling Green State University)
  • Ruoh-Nan Yan(Colorado State University)