KOREASCHOLAR

PANIC OR REVENGE? MOTIVATION OF LUXURY FASHION CONSUMPTION BEHAVIOR DURING THE COVID-19 PANDEMIC

Youseok Lee, Jongdae Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410201
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.64
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxuryfashion marketingconsumer behaviorCOVID-19compensatory buying
Author
  • Youseok Lee(Myongji University)
  • Jongdae Kim(Seoul National University)