KOREASCHOLAR

THE IMPACT OF EXTENDED BRAND EXPERIENCE THROUGH FLAGSHIP STORES ON AUTHORIZED SHOPPING CHANNELS IN LUXURY FASHION MARKET –CAFE vs. ART SPACE COMPARISON–

Jin Jeong, Ha Kyung Lee, Yuri Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410202
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.65-70
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury fashionflagship storecaféart galleryexperiential marketinggray market
Author
  • Yuri Lee(Seoul National University)
  • Ha Kyung Lee(Chungnam National University)
  • Jin Jeong(Seoul National University)