KOREASCHOLAR

UNDERSTANDING THE MILLENNIALS' MIND PURCHASING PRE-LOVED LUXURY WATCH

Piyanuch Prasatporn, Burim Otakanon, Phallapa Petison
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410203
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.71-75
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
millennialsPre-ownedluxury watchmeans end chain theorybrand prestigehedonism
Table Content
ABSTRACT
INTRODUCTION
    Millennials and luxury consumption behavior
    Means end chain theory (MEC)
    Methodology
RESULTS
DISCUSSIONS AND IMPLICATIONS
REFERENCES
Author
  • Phallapa Petison(College of Management, Mahidol University)
  • Burim Otakanon(College of Management, Mahidol University)
  • Piyanuch Prasatporn(College of Management, Mahidol University)