“REVENGE SPENDING” DURING COVID: ONLINE CONSPICUOUS CONSUMPTION AS A PROMOTION-FOCUS STRATEGY FOR THREATENED EFFICACY NEEDS
Dae Ryun Chang, Hosun Lee, Jiye You
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/410204
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul
(2021.11)
pp.76-80
pp.76-80
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Table Content
ABSTRACT
INTRODUCTION
THEORETICAL DEVELOPMENT
Study 1: Research Design and Results
Study 2: Research Design and Results
DISCUSSION
REFERENCES
INTRODUCTION
THEORETICAL DEVELOPMENT
Study 1: Research Design and Results
Study 2: Research Design and Results
DISCUSSION
REFERENCES
Author