KOREASCHOLAR

CONSUMER HESITATION AT THE PURCHASE STAGE: COLLECTIVE COGNITIVE DISSONANCE AND SELF-THREAT

Jeong-Bin Whang, Ji Hee Song, Jong-Ho Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410206
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.82
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
purchase hesitationluxury goodscollective cognitive dissonanceself-affirmationself-threat
Author
  • Jeong-Bin Whang(Korea University)
  • Ji Hee Song(University of Seoul)
  • Jong-Ho Lee(Korea University)