KOREASCHOLAR

PROMOTING BEAUTY PRODUCTS IN SOCIAL MEDIA: EFFECTS OF ENDORSER CHARACTERISTICS AND SOCIAL DISTANCE

Yung Kyun Choi, Ruo Nan Zhang, Eunyoung Christine Sung
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410208
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.87-90
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
social media Influencersocial distanceattractive influencerexpert influencerconstrual level
Table Content
ABSTRACT
INTRODUCTION
LITERATURE REVIEW
METHOD
RESULTS
CONCLUSION
Author
  • Yung Kyun Choi(Dongguk University)
  • Ruo Nan Zhang(Dongguk University)
  • Eunyoung Christine Sung(Montana State University)