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HOW DOES THE SNS SERVICE QUALITY OF FASHION E-COMMERCE AFFECT CHINESE CONSUMER ENGAGEMENT?

Jing ZHANG
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410209
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.91-92
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
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Author
  • Jing ZHANG(Kookmin University)