KOREASCHOLAR

FACTORS INFLUENCING THE INTENTION TO PURCHASE PLANT-BASED LATTES: THE MODERATING EFFECT OF LABELING

Hyeonjeong Lee, Dongmin Lee, Junghoon Moon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410211
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.98-103
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Plant-based lattePerceived benefitsVegetarian stigmaFood snobberyLabeling
Table Content
ABSTRACT
    Introduction
THEORETICAL DEVELOPMENT
    Perceived benefits of plant-based lattes
    Vegetarian Stigma
    Food Snobbery, Food Curiosity, and Food Variety Seeking
    Moderating Effect of Labeling
REFERENCES
Author
  • Hyeonjeong Lee(Seoul National University)
  • Dongmin Lee(Gangneung-Wonju National University)
  • Junghoon Moon(Seoul National University)