THE INFLUENCE OF CELEBRITIES ON FOLLOWERS’ VEGETARIAN FOOD PURCHASE
Jihyeon Lee, Junghoon Moon, Dongmin Lee
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/410213
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul
(2021.11)
pp.110-114
pp.110-114
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Table Content
ABSTRACT
Introduction
Theoretical development
Para-social Relationships and social media
The factors affecting PSR
Effect of PSR on consumers’ social identity
The relationship PSR and self-transformation
Purchase intention of vegetarian food products
Research design
REFERENCES
Introduction
Theoretical development
Para-social Relationships and social media
The factors affecting PSR
Effect of PSR on consumers’ social identity
The relationship PSR and self-transformation
Purchase intention of vegetarian food products
Research design
REFERENCES
Author