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THE INFLUENCE OF PRODUCT IMAGE TYPES ON CONSUMER RESPONSE IN ONLINE SHOPPING
Juhyun Kim, Huanzhang Wang
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/410214
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.115
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
product image
product type
background type
E-commerce
Online store
consumer response
moderated mediation analysis
Author
Juhyun Kim(Sungshin Women’s University)
Huanzhang Wang(Jiangnan University School of Business)