KOREASCHOLAR

THE INFLUENCE OF PRODUCT IMAGE TYPES ON CONSUMER RESPONSE IN ONLINE SHOPPING

Juhyun Kim, Huanzhang Wang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410214
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.115
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Juhyun Kim(Sungshin Women’s University)
  • Huanzhang Wang(Jiangnan University School of Business)