KOREASCHOLAR

CRISIS COMMUNICATION: EFFECTIVENESS OF RESPONSE STRATEGIES

Yi-Jen Hsu, Jeeyeon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410215
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.116-117
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Yi-Jen Hsu(National Sun Yat-sen University)
  • Jeeyeon Kim(National Sun Yat-sen University)