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CRISIS COMMUNICATION: EFFECTIVENESS OF RESPONSE STRATEGIES
Yi-Jen Hsu, Jeeyeon Kim
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/410215
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.116-117
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
crisis communication
apology strategy
corrective action
Author
Yi-Jen Hsu(National Sun Yat-sen University)
Jeeyeon Kim(National Sun Yat-sen University)