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Effects of Experiential Quality and MZ Generation's Brand Engagement on Experience Value Creation: Analysis of Psychological Process in the Experience-based Subscription Economy Platform

Myoung-a An, Sang-Lin Han
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410218
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.122-123
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
experience economysubscription economyMZ generationexperiential qualitybrand engagement
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ABSTRACT
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Author
  • Myoung-a An(Hyupsung University)
  • Sang-Lin Han(Hanyang University)