KOREASCHOLAR

ANALYSES OF CUSTOMER EXPERIENCE AND THE DETERMINANTS OF PURCHASE INTENTION IN AN CONTACT-FREE SHOPPING ENVIRONMENT

Su Ji Hong, Sang-Lin Han
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410219
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.124-127
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Contact-free shoppingmedia dependency theorycustomer engagementexperiential qualitytime distortioncontinuous usage intentionproduct purchase intentionSelf-efficacy
Table Content
ABSTRACT
    Introduction
    Theoritical development
    Research design
    Result and conclusion
    REFERENCES
Author
  • Su Ji Hong(Hanyang University)
  • Sang-Lin Han(Hanyang University)