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EFFECT OF AI DESIGN: EXPLORING CONSUMERS’ PURCHASE INTENTIONS OF FIRMS SELLING PRODUCTS DESIGNED BY AI

Hao Zhang, Xiaofei Bai
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410220
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.128-129
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
artificial intelligence designproduct design sourcesproduct innovationcuriosity
Author
  • Hao Zhang(Northeastern university)
  • Xiaofei Bai(Northeastern university)