KOREASCHOLAR

THE EVOLUTION OF THE PODCAST AS A MARKETING TOOL IN LUXURY AND FASHION BRANDS: PRE AND POST COVID

Paula Gárgoles, Isabel Garcia Hiljding
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410222
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.130
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
marketingpodcastluxury brandspandemicCOVID
Author
  • Paula Gárgoles(Panamericana University)
  • Isabel Garcia Hiljding(ESNE Escuela Universitaria de Diseño, Innovación y Tecnología)