KOREASCHOLAR

CAN FASHION ROBOTS BECOME A NEW STRATEGY FOR LUXURY MARKETING?: A CONCEPTUAL MODEL

Min-Sook Park, Jong-Kuk Shin, Yong Ju, MinKyung Moon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410223
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.132
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
fashion robotluxury marketingservice designhuman-robot interactioninteractive marketing
Table Content
ABSTRACT
    Introduction
    Research Design
    Conclusion
Author
  • Min-Sook Park(Catholic University of Pusan)
  • Jong-Kuk Shin(Pusan National University)
  • Yong Ju(Gaitech Korea Co., Ltd.)
  • MinKyung Moon(Pusan National University)