KOREASCHOLAR
Quick Search
Advanced Search
Search for Articles
DEVELOPING DICTIONARY FOR SUSTAINABILITY BIG DATA ANALYSIS IN LUXURY BRAND MARKET
Qi Jiang, Sang Jin Kim, Kyung Hoon Kim
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/410225
Download
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.135-136
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
sustainability
luxury
customer equity
real-time
sustainability index
Table Content
ABSTRACT
Introduction
Theoretical Development
Research Design
Result and Conclusion
Author
Kyung Hoon Kim(Changwon National University)
Sang Jin Kim(Changwon National University)
Qi Jiang(Changwon National University)