KOREASCHOLAR

THE EFFECT OF PERCEIVED AGILITY ON FASHION OMNI-CHANNEL FOR LUXU8RY BRANDS

Sang Chul Son, Joonheui Bae, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410226
Download
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.137-138
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
omnichannel. fashion retailintegration qualityperceived agilityCross-buying
Table Content
ABSTRACT
    Introduction
Theoretical Development
Research Design
Result and Conclusion
REFERENCES
Author
  • Sang Chul Son(Changwon National University)
  • Joonheui Bae(Kyungpook National University)
  • Kyung Hoon Kim(Changwon National University)