PRODUCT RETURNS AND THE MEDIATING ROLE OF USER GENERATED CONTENT COMMUNICATION IN CONSUMER SATISFACTION
Serena Rovai, Wilson Ozuem, Silvia Ranfagni, Michelle Willis
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/410227
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul
(2021.11)
pp.139-155
pp.139-155
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Table Content
ABSTRACT
Introduction
Literature Review
Methodology
REFERENCES
Introduction
Literature Review
Methodology
REFERENCES
Author