KOREASCHOLAR

HOW INTERACTION OF STREAMERS ENHANCES LIVE STREAMING SALES: EVIDENCE FROM LUXURY BRANDS

Guoxin LI, Yue CAO, Peiwen TANG, Honglei LIU
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410230
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.160
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury brandslive streamingstreamerssalesinteraction
Author
  • Guoxin LI(Harbin Institute of Technology)
  • Yue CAO(Harbin Institute of Technology)
  • Peiwen TANG(Harbin Institute of Technology)
  • Honglei LIU(Dalian University of Foreign Languages)