BRAND MARKING PRESENCE AS THE INDICATION OF A LUXURY’S CONSPICUOUSNESS; A SYSTEMATIC LITERATURE REVIEW
Felicia Caitlin, Shin’ya Nagasawa
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/410231
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul
(2021.11)
pp.161-165
pp.161-165
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Table Content
ABSTRACT
INTRODUCTION
RESEARCH METHODOLOGY
DATA SYNTHETIZING RESULTS
Inconspicuous consumption
Conspicuous luxury
DISCUSSION
REFERENCES
INTRODUCTION
RESEARCH METHODOLOGY
DATA SYNTHETIZING RESULTS
Inconspicuous consumption
Conspicuous luxury
DISCUSSION
REFERENCES
Author